Course announcements

  • This course is designed to provide an in depth understanding about the implementation of the different modules of the SAP Hybris Marketing Cloud solution. The course aims not only to showcase “What are the underlying technical concepts” but also to provide information on “How to enhance the standard functionalities”. Multiple video demonstrations are used to facilitate:
    • Options of configuration and enhancements in the standard solution.
    • Details about the integration of SAP Hybris Marketing Cloud with SAP Hybris Commerce and SAP Hybris Cloud for Customer.

Goals

  • This Course will prepare you to:
    • Understand the technical concepts of the different modules in Sap Hybris Marketing Cloud
    • Perform configurations using the “Manage Your Solution” application
    • Develop an understanding about marketing processes across different SAP solutions
    • Understand configurations required for the integration with other SAP systems (SAP Hybris Commerce and SAP Hybris Cloud for Customer)

Audience

  • Technical Consultants
  • Functional Consultants
  • Solution Architects

Prerequisites

Essential

  • None

Recommended

  • HYB1 Experience SAP Hybris Solutions (openSAP Online course)
  • HA100 SAP HANA Introduction
  • CLD100 Cloud for SAP
  • CLD900 SAP HANA Cloud Platform – Integration Service Overview

Course based on software release

  • SAP Hybris Marketing Cloud 1702

Content

  • Overview – Introduction to SAP Hybris Marketing Cloud
    • Scenarios
    • Architecture
  • Unit 1 – Consumer & Customer Profiling
  • Consumer & Customer Profiling
    • Data Model for Interaction Contacts, Interactions, Products and Product Categories
    • Consumer/Customer/Corporate Accounts
    • Marketing Locations
    • Profile Dashboard
    • Sentiment Engagement
    • Customer Journey Insights
    • Extensibility
  • Predictive Models & Scores
    • Predictive Scores
    • Predictive Model Management
    • Heuristic Scores
  • Unit 2 – Segmentation and Campaign Management
  • Segmentation
    • Segmentation Key Capabilities
    • Segmentation Builder
    • Segment Actions
    • Segmentation Configuration
    • Building Blocks
    • Attribute Groups
    • Export Definitions
    • Target Groups
  • Marketing Campaign Scenarios
    • Marketing Campaign Scenarios Overview
    • Content Studio Features
    • Configurations
    • Campaign Automation
    • Automated A/B Testing
    • Export Definitions
    • Overview of Campaign Types
    • Managing Marketing Permissions and Subscriptions
    • Marketing Success Analytics
  • Unit 3 – Marketing Resource Management
    • Overview of Marketing Planning Apps, Roles and Terminology
    • Budget Planning
    • Programs
    • Spend Management
    • Marketing Calendar
    • Configurations of Marketing Resource Management
    • Business Administration in Marketing Resource Management
  • Unit 4 – Commerce Marketing
    • Product Recommendations
    • Recommendation Models, Algorithms, Recommendation Model Types and Recommendation Scenarios
    • Offer Recommendations
    • Consuming Recommendation Models in SAP Hybris Commerce
    • Customizing Data Sources and Algorithms
  • Unit 5– Marketing Analytics
    • Overview of Marketing Analytics
    • Business Objects Cloud
    • Embedded Analytics
    • Extensibility Options in Marketing Analytics
    • Configurations in Marketing Analytics
  • Unit 6– Business Administration & Data Upload
  • Business Administration
    • Personalization
    • Identity Management
    • Self–Service Configuration
    • Extensibility
    • Business Administration in Integrations
  • Data Upload
    • Importing Data using OData
    • Steps to Import Data
    • Services to Import Various Types of Data
  • Unit 7 – Lead Management & Integration of SAP Hybris Cloud for Customer
    • Integration Scenarios with SAP Hybris Cloud for Customer
    • Stages and Scores
    • Marketing Application Jobs
    • Transfer Application
    • Transfer Campaigns
    • Success Reporting for Leads and Activities
    • Integration Errors
    • Lead Dashboard
    • Analytic Queries
  • Unit 8 – Other Integration Scenarios
  • Loyalty, Profile & Customer Journey Manager
    • Loyalty: General Setup and Configuration
    • Loyalty: Overview of Integration Scenarios
    • Profile: Features and Capabilities
    • Profile: Overview of Integration Scenarios
    • Customer Journey Manager: Designing Customer Journeys in the Playbook
    • Customer Journey Manager: Overview of Integration Scenarios
  • Unit 9 – Best Practices for SAP Hybris Marketing Cloud
  • Activate Framework & Best Practices
    • Overview of the SAP Activate Framework
    • Scope Items in Best Practices
    • Features of the Best Practices Explorer
    • SAP Activate Methodology
    • Implementation Phases
    • Guided Configuration
    • Team Setup and Project Timeline